Microsoft and Branding: What the heck?

posted on March 16, 2010 by Bryant Zadegan

Up until now, Bryant’s life has been dominated by more scholarly matters. Now that time exists, things should be returning to a manageable pace.

Miscellaneous Microsoft branding

How many different consumer online platforms does Microsoft have right now?

  • Bing
  • MSN
  • Windows Live
  • XBOX Live
  • Zune Marketplace

That’s just a quick braindump; there are probably more, but for the purposes of my quick bout with insanity, this should suffice.  The way I see it, Microsoft is rapidly losing branding focus, and while this doesn’t sound like something that matters in this age of Web 2.name-it-whatever, it is an issue for Microsoft, and it extends beyond the world of Microsoft’s online properties.

Jump to see why I think this is becoming a problem. Yeah, it’s long, but this is one of the few times when an overly long post is justified.

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Terms of Service issues with Zune HD (and a fix)

posted on September 15, 2009 by Bryant Zadegan

Just to clarify: this is a selective issue; the scope of this issue isn’t known, but not everyone is seeing this problem. The fix is outlined after the jump for the issue listed below for those of you experiencing it.

In the wonderful world of Zune, all the Zune teamsters, Zune coders, Zune pushers, and Zune lovers are busy celebrating the launch of the Zune HD. That’s not to say there aren’t any snags with which to deal. Case in point: I came across this wonderful screen when I tried to sign into my account under Zune 4.0 for the first time:

zuneterms1

“Great, there’s no terms to which I must agree. I’ll just go ahead and click Accept,” (the result of which you can see after the jump)

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Zune HD technically supports 1080p via Tegra [video]

posted on July 6, 2009 by Bryant Zadegan

tegra

No, it’s not a joke, but it’s not hands-down proof that Microsoft will allow it either. The Tegra platform is fully capable of 1080p playback (as you’ll hear after the jump roughly two minutes into the video), and the Zune HD has already been outed as being built on the Tegra platform. Now, with this in mind, there are still a few things holding Microsoft back from enabling 1080p video playback on Tegra: The Zune HD likely won’t have the hard drive space to store more than a few movies in full 1080p resolution, nor is there much of a point in squandering space on a 1080p film and playing it back on a reduced screen. Storing 720p and scaling it down for playback on a smaller screen while on the move makes sense, but it doesn’t make sense to do this with massive 1080p video, especially when there isn’t even much of a perceived difference in quality when outputting both 720p and 1080p to a TV. Keep in mind as well that while Tegra’s power usage is awesomely low, playing 1080p video is still more energy-expensive than playing 720p, so 1080p will also reduce battery life. The benefits v. drawbacks aren’t in favor of 1080p, but at least it’s comforting to know that the ZuneHD is capable.

The reason this matters, though, is that for those enthusiasts out there who want the capability to throw 1080p at their TVs from their Zunes, this may be nothing more than a quick hackjob to enable. If Microsoft decides to produce a high-capacity model down the road (say, 320GB), I also wouldn’t be surprised to see it officially enabled on the Zune HD by default.

As for the Tegra platform, I managed to run into two separate Tegra netbooks, one of which was throwing 720p video at a TV without any problems. Tegra itself is ridiculously tiny, and NVIDIA seems to be working quite hard to get deals with car manufacturers, smartphone makers, netbook makers, TV makers, etc. for the Tegra platform. The goal, basically, is to get Tegra embedded into anything in which it might possibly fit, which is to say, basically everything. Power usage is also amazingly low, which opens the gates for many applications.

Update: I’ve checked the specs for the two different Tegra Systems-on-Chip, and neither state support for 1080p. However, there’s clear confirmation in the video that at least one of the Tegra models is 1080p-capable, so who knows. Thanks goes to @clubdirthill for sparking a desire within me to look into the matter.

More details on everything (including the size) can be found in my video of NVIDIA’s Tegra platform, which happens to be below the fold in both vanilla and HD YouTube form.

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The Zune 30 bug was overinflated

posted on January 2, 2009 by Bryant Zadegan

Zune Logo
(My sincerest apologies; this post was unpublished due to a database error. The issue has since been fixed.

This is a shout-out to all Zune 30 owners who remained patient.

This is to you, the faithful owner of a Zune 30, who didn’t buckle under stress and kept a keen eye on Microsoft, waiting for a solution.

This is to you, the discount shopper who picked up a Zune 30 and didn’t want to lose faith in your hardware.

Low and behold, Microsoft dug deep to find out the problem and, within minutes of finding out exactly what it was, pushed out an answer and a solution that didn’t void your warranty (thanks, Gizmodo). There’s a reason for why I’m bringing all of this up. July of 2008 saw cataclysmic server failure when a vast majority of all newly-purchased iPhone 3G units tried activating at nearly the same time, leaving both new iPhone 3Gs and some iPhone Gen 1 units dead in the water until the activation servers came back online. Poor planning led to the creation of a load-intolerant system on AT&T’s side (though the blame hardly belongs to them, given that Apple mandated this system in the first place). However, people weren’t infuriated by Apple’s ineptitude here. They were complacent and merely went with whatever explanation was fed to them. Meanwhile, a sizable majority of people who stuck with their own platforms of choice decided not to point and jeer.

Fast forward to December 31, 2008, and every Zune 30 device freezes due to a bug in a driver from Freescale Semiconductor in this while loop (between lines 259 and 274):

    while (days > 365)
    {
        if (IsLeapYear(year))
        {
            if (days > 366)
            {
                days -= 366;
                year += 1;
            }
        }
        else
        {
            days -= 365;
            year += 1;
        }
    }

(protip: day 366 triggers an infinite loop. To see the context of the code, check out the pastie link above, or just click here. You can see a breakdown of how this could’ve been handled here) 

What happened? Every Apple-loyal iPhone, iPod, and Mac owner threw a fit even though none of them actually owned a Zune 30 (You can’t run a Zune 30… or any Zune, for that matter, on a Mac). Thanks in part to the additional sensationalism promoted by gadget bloggers and, subsequently, news outlets the world over, a problem with a Zune model sold only in North America suddenly became a "Worldwide Zune Outage."

This is the difference between the Social and the Kingdom of Apple. Those with Zunes held out patiently and were rewarded with verbose output by Microsoft, whereas Apple simply vaguely alluded to some other company being the source of their problems (or were otherwise mute for a long period of time) whenever something on Apple’s side went wrong.

Thank you, Zune 30 owners, for living up to the hype of the Social. I’m now quite proud to be an owner of a Zune myself.

Things to do while the Social is down

posted on September 28, 2008 by Bryant Zadegan

socialMicrosoft is doing wonderful and perhaps needed maintenance on the Zune Social. If you happen to own a Zune and the thought of having no access to the Social for up to 48 hours is giving you the shakes, perhaps the following tips may help:

  1. Your newly updated/purchased Zune has two games: Texas Hold’em and Hexic. They won’t last you too long, but try them out anyway. I’ve caught myself playing both for a wasteful amount of time, so it’s not like they’re bad games.
  2. Stock up on music and podcasts from the Zune marketplace beforehand. Your Zune likely came with a 14 day Zune Pass trial, so you could use it now and stock up on as many songs as you can. If your conscience is telling you that blowing two days of free Zune Pass time on maintenance is a bad idea… it’s probably right.
  3. Hit TWiT (specifically Windows Weekly) or gdgt for some podcasts you can add to your Zune hassle-free to keep yourself from chewing your nails at the lack of tech.
  4. Play games on your Wii, PlayStation 3, or Xbox 360. Better yet, go play some games online via Xbox Live! Oops, Xbox Live will be down as well.
  5. Stick around on our forums. You’ll find many people who, like you, are interested in awesome and interesting Microsoft news and developments.
  6. If none of these are suitable for you, go outside and get some fresh air. It’s probably not a bad idea. You shouldn’t be that addicted to anything anyway.

On that note, should we open Zune-related forums? How many of you guys own your own Zunes? Feel free to peg me your thoughts either via a PM on the forums, the contact form on the about page, or here as a comment.

You’ll survive the outage.

Got a Flash Zune? Save some money.

posted on September 24, 2008 by Bryant Zadegan

Matt's Zune

Don’t invest money in flimsy Zune holsters or belt clips. If your jeans have snug belt loops, you can just use those. Your Zune probably won’t slip out of it, but that depends entirely on how snug the fit is. Don’t try this with a 30, 80, or 120GB Zune.

(Image from my utterly ingenious friend, Matt Boehm.)