Microsoft and Branding: What the heck?

posted on March 16, 2010 by Bryant Zadegan

Up until now, Bryant’s life has been dominated by more scholarly matters. Now that time exists, things should be returning to a manageable pace.

Miscellaneous Microsoft branding

How many different consumer online platforms does Microsoft have right now?

  • Bing
  • MSN
  • Windows Live
  • XBOX Live
  • Zune Marketplace

That’s just a quick braindump; there are probably more, but for the purposes of my quick bout with insanity, this should suffice.  The way I see it, Microsoft is rapidly losing branding focus, and while this doesn’t sound like something that matters in this age of Web 2.name-it-whatever, it is an issue for Microsoft, and it extends beyond the world of Microsoft’s online properties.

Jump to see why I think this is becoming a problem. Yeah, it’s long, but this is one of the few times when an overly long post is justified.

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Terms of Service issues with Zune HD (and a fix)

posted on September 15, 2009 by Bryant Zadegan

Just to clarify: this is a selective issue; the scope of this issue isn’t known, but not everyone is seeing this problem. The fix is outlined after the jump for the issue listed below for those of you experiencing it.

In the wonderful world of Zune, all the Zune teamsters, Zune coders, Zune pushers, and Zune lovers are busy celebrating the launch of the Zune HD. That’s not to say there aren’t any snags with which to deal. Case in point: I came across this wonderful screen when I tried to sign into my account under Zune 4.0 for the first time:

zuneterms1

“Great, there’s no terms to which I must agree. I’ll just go ahead and click Accept,” (the result of which you can see after the jump)

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Zune HD technically supports 1080p via Tegra [video]

posted on July 6, 2009 by Bryant Zadegan

tegra

No, it’s not a joke, but it’s not hands-down proof that Microsoft will allow it either. The Tegra platform is fully capable of 1080p playback (as you’ll hear after the jump roughly two minutes into the video), and the Zune HD has already been outed as being built on the Tegra platform. Now, with this in mind, there are still a few things holding Microsoft back from enabling 1080p video playback on Tegra: The Zune HD likely won’t have the hard drive space to store more than a few movies in full 1080p resolution, nor is there much of a point in squandering space on a 1080p film and playing it back on a reduced screen. Storing 720p and scaling it down for playback on a smaller screen while on the move makes sense, but it doesn’t make sense to do this with massive 1080p video, especially when there isn’t even much of a perceived difference in quality when outputting both 720p and 1080p to a TV. Keep in mind as well that while Tegra’s power usage is awesomely low, playing 1080p video is still more energy-expensive than playing 720p, so 1080p will also reduce battery life. The benefits v. drawbacks aren’t in favor of 1080p, but at least it’s comforting to know that the ZuneHD is capable.

The reason this matters, though, is that for those enthusiasts out there who want the capability to throw 1080p at their TVs from their Zunes, this may be nothing more than a quick hackjob to enable. If Microsoft decides to produce a high-capacity model down the road (say, 320GB), I also wouldn’t be surprised to see it officially enabled on the Zune HD by default.

As for the Tegra platform, I managed to run into two separate Tegra netbooks, one of which was throwing 720p video at a TV without any problems. Tegra itself is ridiculously tiny, and NVIDIA seems to be working quite hard to get deals with car manufacturers, smartphone makers, netbook makers, TV makers, etc. for the Tegra platform. The goal, basically, is to get Tegra embedded into anything in which it might possibly fit, which is to say, basically everything. Power usage is also amazingly low, which opens the gates for many applications.

Update: I’ve checked the specs for the two different Tegra Systems-on-Chip, and neither state support for 1080p. However, there’s clear confirmation in the video that at least one of the Tegra models is 1080p-capable, so who knows. Thanks goes to @clubdirthill for sparking a desire within me to look into the matter.

More details on everything (including the size) can be found in my video of NVIDIA’s Tegra platform, which happens to be below the fold in both vanilla and HD YouTube form.

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