Microsoft and Branding: What the heck?

posted on March 16, 2010 by Bryant Zadegan

Up until now, Bryant’s life has been dominated by more scholarly matters. Now that time exists, things should be returning to a manageable pace.

Miscellaneous Microsoft branding

How many different consumer online platforms does Microsoft have right now?

  • Bing
  • MSN
  • Windows Live
  • XBOX Live
  • Zune Marketplace

That’s just a quick braindump; there are probably more, but for the purposes of my quick bout with insanity, this should suffice.  The way I see it, Microsoft is rapidly losing branding focus, and while this doesn’t sound like something that matters in this age of Web 2.name-it-whatever, it is an issue for Microsoft, and it extends beyond the world of Microsoft’s online properties.

Jump to see why I think this is becoming a problem. Yeah, it’s long, but this is one of the few times when an overly long post is justified.

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