ASUS (pronounced ah-soos, apparently) demonstrated four laptops at their press conference yesterday. Announced were

• the ASUS NX90 Bang&Olufsen concept (pictured).
• a new line of EeePCs designed by Karim Rashid.
• ASUS’ latest gaming laptop, the G73. It wasn’t branded as a Ferrari or Lamborghini this time.
• the U Series Bamboo Collection.

All of them had an unusual focus on aesthetics, with each focusing on some theme related to the target market. The G73 took on a stealth look, while the U Series focused on Bamboo (the explanation was that Bamboo grows back quickly, though the laptop isn’t exactly green in any other sense). The Karim Rashid EeePC and the Bang & Olufsen laptops are both designed for the sake of design. I’m not entirely certain how usable the dual trackpad design of the B&O concept is, but it does make for a clean design.

As for specs, the G73 and the NX90 are top-tier, with both allowing for the use of quad-core Core i7 processors. The G73 uses AMD’s Radeon 5870 for the GPU, while the Bang & Olufsen concept focuses on nvidia’s wares by using the GeForce GT 335M. The Bamboo collection can run with either Core i7 or Core i5 processors, while the EeePC sticks to the latest generation Intel Atom.

Videos of the NX90, the EeePCs, and the U Series are after the break. I’m still working on the G73.