Microsoft and Branding: What the heck?

posted on March 16, 2010 by Bryant Zadegan

Up until now, Bryant’s life has been dominated by more scholarly matters. Now that time exists, things should be returning to a manageable pace.

Miscellaneous Microsoft branding

How many different consumer online platforms does Microsoft have right now?

  • Bing
  • MSN
  • Windows Live
  • XBOX Live
  • Zune Marketplace

That’s just a quick braindump; there are probably more, but for the purposes of my quick bout with insanity, this should suffice.  The way I see it, Microsoft is rapidly losing branding focus, and while this doesn’t sound like something that matters in this age of Web 2.name-it-whatever, it is an issue for Microsoft, and it extends beyond the world of Microsoft’s online properties.

Jump to see why I think this is becoming a problem. Yeah, it’s long, but this is one of the few times when an overly long post is justified.

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NVIDIA’s GF100 confirmed for Q1 2010

posted on January 7, 2010 by Bryant Zadegan

nvidia GF100 wireframeDisclaimer: I own shares in Advanced Micro Devices. That said, all workhorse laptops in my possession are quite satisfactorily running NVIDIA GPUs and Intel CPUs. There’s no favoritism being shown here towards any company whatsoever.

NVIDIA confirmed last night their intention to launch their Fermi-based GF100 graphics cards during Q1 2010 now that delays in the Fermi architecture have been settled. The board and others in the Fermi lineup will include DirectX 11 support while adding other features such as live raytracing to the mix.

The demo box was running the UNiGiNE benchmark, and while I didn’t have time to run through that benchmark last night, I will have time to run through it after this morning’s NVIDIA press conference in just under three hours.

Catch the video of GF100 after the break!

Watch in High Definition

ASUS @ CES

posted on January 6, 2010 by Bryant Zadegan

ASUS Bang & Olufsen NX90 @ CES

ASUS (pronounced ah-soos, apparently) demonstrated four laptops at their press conference yesterday. Announced were

  • the ASUS NX90 Bang&Olufsen concept (pictured).
  • a new line of EeePCs designed by Karim Rashid.
  • ASUS’ latest gaming laptop, the G73. It wasn’t branded as a Ferrari or Lamborghini this time.
  • the U Series Bamboo Collection.

All of them had an unusual focus on aesthetics, with each focusing on some theme related to the target market. The G73 took on a stealth look, while the U Series focused on Bamboo (the explanation was that Bamboo grows back quickly, though the laptop isn’t exactly green in any other sense). The Karim Rashid EeePC and the Bang & Olufsen laptops are both designed for the sake of design. I’m not entirely certain how usable the dual trackpad design of the B&O concept is, but it does make for a clean design.

As for specs, the G73 and the NX90 are top-tier, with both allowing for the use of quad-core Core i7 processors. The G73 uses AMD’s Radeon 5870 for the GPU, while the Bang & Olufsen concept focuses on nvidia’s wares by using the GeForce GT 335M. The Bamboo collection can run with either Core i7 or Core i5 processors, while the EeePC sticks to the latest generation Intel Atom.

Videos of the NX90, the EeePCs, and the U Series are after the break. I’m still working on the G73.

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winJade @ CES: what to expect

posted on January 5, 2010 by Bryant Zadegan

CES_logo2

Starting today, I’ll be at the Consumer Electronics show looking for new Microsoft-related happenings. This means that I’ll be skipping a lot of the new TV-related news (3D TV, basically) and most other home entertainment bits. Most of what I catch will either be with computers or Microsoft-based gadgetry.

That said, if you’re looking for broad CES coverage beyond video interviews and reviews, be sure to watch Neowin’s dedicated CES-related postings.

Enjoy the show!

Terms of Service issues with Zune HD (and a fix)

posted on September 15, 2009 by Bryant Zadegan

Just to clarify: this is a selective issue; the scope of this issue isn’t known, but not everyone is seeing this problem. The fix is outlined after the jump for the issue listed below for those of you experiencing it.

In the wonderful world of Zune, all the Zune teamsters, Zune coders, Zune pushers, and Zune lovers are busy celebrating the launch of the Zune HD. That’s not to say there aren’t any snags with which to deal. Case in point: I came across this wonderful screen when I tried to sign into my account under Zune 4.0 for the first time:

zuneterms1

“Great, there’s no terms to which I must agree. I’ll just go ahead and click Accept,” (the result of which you can see after the jump)

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Microsoft must kill Apple’s tablet before it can strike

posted on August 4, 2009 by Bryant Zadegan

No Apple tablet, yo Lots of people are asking for the logic behind Apple’s apparent move into the tablet market. Matthew Miller of ZDNet posted this inquiry-of-a-post asking for any potential reason for why Apple would want to enter the tablet game, but it seems he (and two of my favorite colleagues, Mary Jo Foley and Zack Whittaker) may have missed the answer:

Students.

Many schools suggest tablets for note-taking or engineering work. Heck, some even mandate them. This market is currently owned by Microsoft, and given Apple’s de facto hip-couture status in universities, it’s only logical to see that Apple wants to snatch the remaining Windows tablet users and turn them to the dark side, preferably before Windows 7 strolls along. My own discussions with students of various universities which suggest or mandate tablets (the biggest one which comes to my mind is a school I was considering attending myself and which currently lists as alumni a few of my friends, Virginia Tech), lead me to believe that a vast number of the attending students wish they could use Apple’s own hardware. Sure, there are a few hackintoshy solutions (modbook) but these aren’t official, supported by Apple, or anywhere near as “hip.”

Granted, Apple’s rumored tablet offering isn’t actually aiming for the engineering students, but that’s beside the point. The point is that if one Apple tablet succeeds, they will swiftly aim for turning it into a billion-dollar business, just as they have with the iPod, the iPhone, et. al.

Here’s the problem: Microsoft is coming with Windows 7 on October 22nd. That’s long after classes begin and likely a month after Apple’s seemingly-real tablet offering, which might still find its way into the hands of hipster-poseurs and college students. If Apple’s tablet happens to be an unproductive media device with no purpose other than to watch films and browse the internet, then I suppose only the crunchpad may possibly need to worry, but if Apple’s tablet offers any decent means of taking notes or generally being even slightly productive, Microsoft quickly needs to put it to bed.

Otherwise, Apple’s legions will embrace it like the second coming of choose-your-deity rather than the outcast child the business world would much prefer to see (before these students force said businesses over to the worlds most unproductive OS). Given Apple’s recent streak of screwing the consumer, the last thing people need is another outlet for the consumer to be, well, screwed.

Yes, I wrote this on a MacBook, which thankfully currently possesses no trace of any Leopards, Snow Leopards, or any other endangered sources of luxury furs. I also gracefully stole the article’s image from PC World.

Zune HD technically supports 1080p via Tegra [video]

posted on July 6, 2009 by Bryant Zadegan

tegra

No, it’s not a joke, but it’s not hands-down proof that Microsoft will allow it either. The Tegra platform is fully capable of 1080p playback (as you’ll hear after the jump roughly two minutes into the video), and the Zune HD has already been outed as being built on the Tegra platform. Now, with this in mind, there are still a few things holding Microsoft back from enabling 1080p video playback on Tegra: The Zune HD likely won’t have the hard drive space to store more than a few movies in full 1080p resolution, nor is there much of a point in squandering space on a 1080p film and playing it back on a reduced screen. Storing 720p and scaling it down for playback on a smaller screen while on the move makes sense, but it doesn’t make sense to do this with massive 1080p video, especially when there isn’t even much of a perceived difference in quality when outputting both 720p and 1080p to a TV. Keep in mind as well that while Tegra’s power usage is awesomely low, playing 1080p video is still more energy-expensive than playing 720p, so 1080p will also reduce battery life. The benefits v. drawbacks aren’t in favor of 1080p, but at least it’s comforting to know that the ZuneHD is capable.

The reason this matters, though, is that for those enthusiasts out there who want the capability to throw 1080p at their TVs from their Zunes, this may be nothing more than a quick hackjob to enable. If Microsoft decides to produce a high-capacity model down the road (say, 320GB), I also wouldn’t be surprised to see it officially enabled on the Zune HD by default.

As for the Tegra platform, I managed to run into two separate Tegra netbooks, one of which was throwing 720p video at a TV without any problems. Tegra itself is ridiculously tiny, and NVIDIA seems to be working quite hard to get deals with car manufacturers, smartphone makers, netbook makers, TV makers, etc. for the Tegra platform. The goal, basically, is to get Tegra embedded into anything in which it might possibly fit, which is to say, basically everything. Power usage is also amazingly low, which opens the gates for many applications.

Update: I’ve checked the specs for the two different Tegra Systems-on-Chip, and neither state support for 1080p. However, there’s clear confirmation in the video that at least one of the Tegra models is 1080p-capable, so who knows. Thanks goes to @clubdirthill for sparking a desire within me to look into the matter.

More details on everything (including the size) can be found in my video of NVIDIA’s Tegra platform, which happens to be below the fold in both vanilla and HD YouTube form.

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Quick look at HTC’s WinMo smartphones

posted on July 1, 2009 by Bryant Zadegan

htc

HTC’s been a fan of Windows Mobile for their phones for a while now. Even though they’re going with Android on their newer phones (such as the Hero, which we ignored for the sake of this video), their current Windows Mobile offerings still make for awesome fun. In this run-through, I take a rather quick look at HTC’s current US-bound Windows Mobile phones:

  • Snap, coming out on two different carriers (and two different bands) with different looks for each carrier
  • S743, for those who don’t like touch screens but love their candy bars
  • Touch Cruise, basically a standard Windows Mobile touchscreen phone
  • Touch Pro 2, a touchscreen phone with a full horizontal keyboard and other ridiculous features
  • Touch Diamond 2, essentially the same as the Pro 2 but with the keyboard swapped for a higher resolution camera.

All of them are solidly built. The only downside to these phones (except for the Snap, which is subsidized by both T-Mobile and Sprint) is the price, but when you consider that HTC makes some of the best Windows Mobile smartphones around, that price might not be a bad business expense. Sadly, if you’re aiming for the Touch Diamond 2 or Pro 2 with hopes of using that front-mounted camera, consider moving to Europe; two-way video calling isn’t offered in the USA.

You can catch the vanilla YouTube and YouTube HD videos after the break.

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Hands-on with the HP Mini 5101 netbook [video]

posted on June 29, 2009 by Bryant Zadegan

 hpmini

HP joined the netbook craze after it saw the market potential for the tiny devices (something Acer has used to propel itself toward the number 2 spot amongst computer OEMs). This one carries less of a netbook-y feel and more of a business-y feel than other typical netbooks, which might help HP reach an audience slightly more concerned about aesthetics than the typical netbook buyer. Things to note:

  • It runs Vista, which is great. Thing is, I’m unsure as to whether it runs Windows Vista smoothly enough under load thanks to the chipset being used. This is one of those netbooks which might be a better grab once it’s loaded with Windows 7 thanks to 7’s performance and power usage optimizations.
  • The keyboard is spill-resistant (there’s a difference between this and spill-proof), which means that it can likely withstand an accidental coffee or coke spill without problems. Your best bet would be to dry it off quickly.
  • Build quality is excellent, and the tool-less design (with switching ram, anyway) is definitely a plus. The only catch is that I can’t think of too many instances where a user would want to upgrade ram on a netbook.

There are two separate add-ons which I also take a look at in this video; one of which is a USB expander that adds extra USB ports, dedicated headphone/mic jacks, as well as a NIC. It’s not a complete docking solution, but it should serve perfectly fine for people who just want to plug one USB cable into their netbook at work as opposed to setting it on a dock. The other is just an external optical drive, which might (again) only really be a necessity in the office.

As with the last video, you can catch this hands-on video after the jump in both vanilla YouTube and YouTube HD.

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Hands on with NVIDIA’s ION platform [video]

posted on June 26, 2009 by Bryant Zadegan

Lenovo S12

NVIDIA’s first ION-based netbook went on sale a few days ago (the Lenovo S12, seen above and in the video), and I managed to get a good run-down of the thing as well as with OCZ’s as-yet-unreleased ION netbook. Things to note:

  • ION is essentially a GeForce 9400m repackaged for netbook use, so the same graphical abilities seen in lower end MacBook Pros are also available with netbooks running ION.
  • Because there’s a CUDA-enabled 9400m GPU, other CUDA-accelerated tasks can also be run on these netbooks, such as video encoding. The video demonstrates this.
  • As can be seen in the video and in the above screencap, Windows 7 runs on these netbooks just fine, which makes sense given that there’s a pretty decent GPU sitting inside these things.

You can catch the video demonstrating 1080p video from the netbooks (as well as other tasks) after the jump in both vanilla YouTube and YouTube HD.

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